Allow your customers to
Watch > Click > Buy
The Communications Network produces and delivers superb interactive video content strategically designed to drive engagement, fuel conversations across social media platforms, and enhance your customers' experience of your brand.
Let them explore your products and services, share via social media, and purchase directly from your interactive shoppable video via a simple, hotspotted online experience.
Video on your home page can increase
conversion rates by up to 86%
Hotspotted video? Tell me more...
Hotspotted items appear in sync below the screen you're watching. Click on these items or move your cursor across the screen to interact with them. When viewers click on what they're interested in, they can link through to further product or service information with the option to purchase directly from you. An analytics and SEO report allows you to assess the effectiveness and performance of your video, and see exactly what your customers are and aren't interested in.
Take a look at our shoppable sample video featuring the Brown Thomas A/W14 Denim collection
A complete video production solution
From planning, scripting and shooting, to post production and delivery of your interactive video, TCN provides a single source video and marketing solution for your brand. We also provide professional and experienced presenters if needed. Offering a free, no obligation consultation, we discuss your needs, wants, and budget, tailoring all our services to best suit your brand.
It's a 3 step process...
Think you know your customer?
It's all about analytics...
Our Integrated video analytics help you to really know your customer; who they are, where they are, and what they're looking for. Monitoring and measuring online customer interaction with your interactive video allows you to fine tune your product or service, and unlock potential new revenue streams based on informed, data driven decisions.
Video helps persuade up to 73% of people to buy
a product or service
TCN works across a wide variety of industries
We devise, produce and deliver a cross-platform, scalable video experience for your brand, working across a variety of industries.
You know your brand better than anyone. Share your fashion tips, advice, guidance, and insider know-how with your customers. Interact with and unlock new revenue streams with our powerful video software, and let them shop your fashion brand online with your very own stunning, high quality video.
Food is the No. 1 global internet search term, and the most watched video category across all devices. We create video content to tell your customer the story behind your brand, your products, share fresh ideas and tips, and enable purchasing and reservations at a click.
Let TCN video transform how your customers discover, use, and purchase your beauty products. We create meaningful and immersive content that motivates your customers to know, like, and buy into your brand, leading them to engage in online purchasing — a strong complement to the in-store experience.
Your customer is looking for innovation, excitement, and the latest products from brands that they can trust. TCN creates relevant and meaningful content that shows how your brand can improve your customers' homes and lifestyles, and our interactive video encourages engagement and direct purchasing.
A little more about us
Leanne de Cerbo
Leanne de Cerbo is a journalist and editor with a broad range of media and communications experience across print, digital content creation and management. Her former roles include editor of Irish Tatler, reporter at The Hollywood Reporter; columnist at the Irish Independent; Managing Editor of SQ Food; Style Editor of Irish Mail on Sunday; Launch Editor of Social & Personal Living, Weddings, as well as a variety of consumer supplements. As Communications Director at TCN, Leanne now specialises in strategy and content creation.
Deirdre Mc Nally
Deirdre Mc Nally is a TV and film producer and director. She has produced short film and animation videos for both the Irish Film Board and New Line Cinema, and is a previous winner of Best Short Film at the Galway Fleadh Festival with Nostradamus and Me. Documentaries she has produced include True Lives: Conrad Gallagher - A Flash in the Pan? for RTE, the lifestyle TV series Inside & Out (Series 1 & 2) for TV3 , and The Fabulous Food Adventure for UTV. As producer and director at TCN, Deirdre specialises in producing high quality, factual digital entertainment and branded video content.